Wednesday, August 18, 2010

Les Archives de Jalou

Jalou, publisher of L'Officiel (amongst other glossy titles), has made available online for free its archive of L'Officiel from 1921 onwards on Jalou Gallery.Com.

(not just L'Officiel by the way, also international editions, Jalouse, l'Officiel Hommes and more!)

L'Officiel de la Mode - 1960 - no. 455-456

I am pretty excited about all the possibilities it presents for fashion magazines and research.  Though picking up a fashion magazine from a newsstand and carrying those precious glossy pages with you anywhere you go is a daily indulgence, an easily accessible archive of fashion magazines also creates amazing opportunities for the I-Pad and E-Readers. A mini I-pad donned in a leather Gucci case allowing you to browse hundreds of fashion magazines? I wouldn't mind picking that up either.

One a more academic note, the Archives present incredible opportunities for research in fashion studies. You could probably write hundreds of theses and essays around this archive, ranging from fashion illustration in the 1920s to the logomania started in the late nineties, the possibilities are literally endless. Also, historic editions, if available, are often kept in libraries and are very vulnerable to touch. The Archives allows researchers to easily access these sources anywhere without having to wear white gloves to browse through the o-so delicate copies.

Plus, the Archives are very user friendly.  You simply search by keyword, print with just hitting one button and the archives saves trees and money as it allows you to print text and image separately. In an ideal world, the Archives would let you download PDF files.

Whatever your purpose is, either studious or pure nostalgia for fashion faded, the Jalou Archives are an exciting initiative that I would love for other publishers to follow.

- Gabriëlle Lucille

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