Fashion for Fashion's Sake, Finally

 Blake Lively for American Vogue  
©Vogue

Finally, fashion's craze with celebrities is starting to pass. The Independent reported that high fashion is now eschewing stars and choosing models again, realizing that celebrities were starting to take center stage.

Gucci's Frida Giannini simply prefers a "generic face that's not related to any particular world." I cannot agree more , why would I want some super ego between me and the piece of my dreams. Like I mentioned in my very first post, the clothing itself conveys the dream and not its wearer. A celebrity's persona easily grows bigger than fashion, overshadowing the creative process and the aesthetic experience.

Does this mean the obsession with celebrity style will also fade? Some retailers thrive by  positioning themselves directly to celeb style. A black dress and white heels allow you to "wear it like Whitney Port". The parts are anonymous, but the sum is celebrity. But for some reason, it is not something I can connect too.

At the same time, Scott Schuman (a.k.a. The Sartorialist) has unleashed a street style revolution which some brands now have lashed onto as a format for their campaigns. Despite this marketed type of street style, genuine street style photography like Bill Cunninghams's On The Street continues to connect me to everyday people who construct their own unique style identities (and not some pre-fab webshop one..)

With celebrities overthrown in a fashion coup, will the upcoming September issues herald an new era of autonomous fashion?

Street style photography
© Scott Schuman/The Sartorialist

- Gabriëlle Lucille